With the end of March approaching, we’re seeing a unique disruption within the nonprofit community such as technology shifts and a rise in millennial involvement. Below, you’ll find out how these major trends are expected to impact organizations in 2017.
Social Media Overload
During 2016, major social media channels (Facebook, Twitter, and Instagram) saw a decline in users and overall engagement. It’s possible that organizations who rely heavily on social media engagement are likely to see less effective results than in prior years. While there is potential for innovators within the industry to strike gold with a social media campaign on a popular platform like Snapchat, it’s much easier said than done. Nonprofits may be better off focusing on mobile and email fundraising. While creating an effective email campaign may seem like going back in time, the positive outlook is that the number of email accounts is expected to grow by over 1 billion by 2019.
Mobile Wallet and Mobile Pay Services
Mobile payment apps such as Venmo, Apple Pay and Android Wallet have changed the way consumers are purchasing products and services. Nonprofit organizations are looking for ways to incorporate these services into their fundraising efforts which will help to streamline the process and make it easier to collect donations on demand. According to the 2016 M+R Benchmarks Study, 13% of all online gifts were generated from mobile devices, and as we learned from our “Engaging Millennials” panel event last year, millennials highly prefer simplified donation portals. Nonprofits are searching for ways to accommodate this increased demand for mobile-friendly donation methods and simplified transactions.
Engaging the Next Generation
Engaging younger generations isn’t necessarily a new trend for 2017. The first baby boomers are turning 70 in 2017 and, according to Bloomberg, the boomers are retiring in droves. It would be beneficial for your organization to have a plan set to help generate a pipeline of younger talent such as hiring and retaining younger employees and board members in 2017. Creating an associate board is one of many trends for engaging the younger generations. It won’t be long before the rest of the baby boomers in the workforce are ready to step down from their roles as executives and board members, and like most successful organizations, I would advise to have a strong plan in place to help with this mass turnover.
At DZH Phillips, we are constantly staying up to date with trends in the nonprofit industry. Follow us on Twitter, Facebook, LinkedIn and Instagram so that we can keep you apprised of the impact of new trends. Sign up for our newsletter too!